LESSON 1 — CLARITY AS AUTHORITY | BISONG SIMON TV® (FDR: BISONG SIMON EGOH)
STORY: Early in my work, I spoke loudly to be heard — only to learn silence and precision created followers who stayed. Clarity is authority when you move with intention.
- OBSERVE: Identify the noise and the recurring message.
- PRUNE: Remove jargon and simplify to one core idea.
- REPEAT: Reframe the core idea in three different ways.
- AMPLIFY: Deliver the idea across one high-value channel.
5 EXERCISES (MEASURABLE)
- Write one single-sentence summary of your core message (≤ 12 words).
- Record a 60-second spoken version and play back; note two edits to clarify.
- Identify three jargon words you use; replace them with simple terms.
- Post the 12-word message publicly and track one engagement metric (comments or saves).
- Repeat the message in three different formats (text, audio, image) within 72 hours.
Repeat the code daily for 7 days; write one insight each morning.
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